6 advantages of introducing a POS display stand

In todays competitive retail environment the barriers to entry for businesses in producing products has never been lower and where their associated costs have significantly decreased due to advancements in technology. Retailers have a greater variety of products to choose from where it seems new product niches and sub categories are being introduced nearly weekly, this thus decreases the ability of businesses when suppling products to retailers the ability to place their products in prime shelf positions.

A comprehensive marketing strategy which takes into consideration the current competitiveness of the retail environment would seek to overcome these difficulties by incorporating a POS cardboard display stand.

In this article we will attempt to explain the six most important advantages gained by a business that chooses to incorporate POS cardboard display stands within their business strategy.

1. Increase in Impulse Purchases

A POS display stand will undoubtedly lead to an increase in the number of overall impulse purchases this is because in virtue of the greater product visibility their will be an increased amount of customer attention towards your products and thus an increase in impulse purchases.

2. Increased Customer engagement

A product may have packaging that is well designed however the amount of customer engagement might be low because positioned on the same shelf as all your competitors will always lead to a reduced level of engagement. A POS display stand will create a point of differentiation from your competitors products as the physical location a POS display stand occupies is unique to only your set of products. This physical separation and increased visibility will aid in making your POS display quite literally standout from your competitors and lead to a greater level customer engagement with your products and overall brand.

3. Advertising new products

New product launches can be effectively rolled out and advertised by implanting a POS display stand within a retail enviromnment. Consumers will be able to interact at a greater level with your new product as they wonder through the store looking to purchase their typical items. To draw attention to your newly introduced product and disrupt the repetitive behaviour of consumers a POS display stand will be able to achieve this and increase their awareness.

4. Brand Promotion

A well thought-out custom designed POS display stand can reinforce a company's brand through the use of a specific colour scheme, slogan and cut out design. It can reinforce and tie into other facets of a company's marketing strategy and help elevate the brand in the mind and heart of the consumer.

5. Special offers for bundles of products

POS cardboard displays can offer the retailer the opportunity to bundle complimentary products together leading to a higher total spend for each consumer. For example consumers wanting to purchase sunscreen could also be exposed to body spray within the same display stand which may lead them to purchase both items. Alternatively the body spray could be wrapped together with the sunscreen whereby one of the two items offered is discounted. Depending on the objectives of the business a bundle offer can be crafted in a way that the overall spend per consumer can increase and/or specific products can be promoted alongside the typical anchor product.

6. Clearance Sales

POS display stands offer businesses and retailers alike the opportunity to provide consumers with discounted products with the intention of reducing stock levels of specific products that are slower moving or overstocked. Businesses introducing POS display stands in these situations may not even have to offer a significant price reduction on these clearance sales as there will always typically be an uptick in sales by the introduction of the POS display stand.

Learn more about POS Retail Displays

Retail POS displays can add a significant advantage for enhancing the product exposure and boosting sales in any retail environment.

If you are wanting a customised POS display stand for your business then you can learn more about that at Point of Sales Product Displays, alternatively you can send an email to sales@apexcardboarddisplays.com, or request a quote below