Market drivers influencing POS Display Stands

There are several reasons as to why POS cardboard display stands are increasingly being used by businesses trying to gain a competitive edge over their competitors. In this article we will attempt to delve into the key factors leading businesses to the adoption of POS display stands in their attempts to maintain competitiveness.

Store Layout

An increase in the supermarket, hypermart and organised retail format within the many countries around the world has lead to a greater demand of POS displays stands. This is due to the space and the general outlay of these store layouts which tend to be more organised and larger in nature. This enables greater opportunities for the implementation of additional marketing materials within the store.

So businesses will continue to find opportunities to incorporate POS display stands as the retail environment continues to become sophisticated and stores become more organised with their space management and marketing efforts. Lastly the expanding number of retail chains that are expected to gain more market share will offer more opportunities for businesses to offer POS display solutions.

Greater Customisation

The ability for customisation in designing POS display stands has enabled greater targeting depending on many factors such as but not limited to the location, season or customer age which allows business to more creatively target their ideal customer and increase the likelihood of customer interaction.

Companies are seeking to increase the effectiveness of their marketing strategies by investing in cardboard POS display stands that offer an alluring and interactive position which in turn increase sales

Branding

One must also keep in mind that although a POS display can be vital in attempting to increase sales, adding a unique design to the POS display is essential in attracting the customer's gaze. It is also vital to linking the brand of the company to the design of the POS display and other marketing efforts that are employed in other streams such as through online advertising and print. Thus ultimately enhancing brand association and recognition.

The improvement in company branding is achieved by the implementation of bold colours, fonts, graphics, slogans and imaginary that align with your brand. The messaging should also be clear and simple inorder for consumers to quickly understand the value proposition or value gained from purchasing the displayed products.

The greater the linkage between the advertising efforts and the design elements of the POS display are the increased chance for the customer to recall the concepts associated with the businesses brand.

Seasonal Sales

More businesses today understand the uptick in sales that can be garnered by implementing a well thou-out, target marketing plan centred around a particular seasonal event.

For example the majority of sales that occurs in the category of confectionary sold seasonally is driven by impulse buying decisions. So introducing a POS display stand that is designed according to seasonal trends and that will increase customer engagement will play a significant roll in increase a businesses bottom line.

Learn more about POS Retail Displays

Retail POS displays can add a significant advantage for enhancing the product exposure and boosting sales in any retail environment.

If you are wanting a customised POS display stand for your business then you can learn more about that at Point of Sales Product Displays, alternatively you can send an email to sales@apexcardboarddisplays.com, or request a quote below