What is a Point of Sales Display?

Definition

A point of sales (POS) display is a designed material that is placed near the point of sale by retailers inorder to enhance the positioning of certain stocked items. It is generally used as a promotional tool by businesses seeking to increase the level of interaction between the displayed products and the prospective customer.

Objectives of a POS display stands

There are several important business objectives that can achieved if it has been decided to introduce a POS display stand. The first key objective that can be achieved by POS display stands is an increase in the likelihood of impulse purchases as it has been shown that the staggering statistic of 70-80% of purchase decisions are made impulsively at a POS display which emphasises the need to capitalise on the emotional tendency of human beings to make purchases without clear logical thought.

Other objectives that could be achieved are taking advantage of special occasions, advertising a new product line or discounting a product line you are looking to faze out, cross selling and upselling.

Product Positioning

Many bands struggle with inadequate product positioning on the retailer's shelves which often do not allow a brand's products to be displayed in away that can maximise their selling potential. Most brands aim to position their products at eye level, however if this cannot be achieved a POS display can remove this hindrance by allowing your products to be positioned in a way that avoids the unilateral decisions of the retailer.

The ability to move POS display stands to different areas within a retail store enables retailers and businesses the ability to position POS display alongside complimentary products thus increasing the likelihood of bundled purchases.

Precise planning needs to be conducted inorder to determine the position(s) that will maximise the exposure of your POS display to consumers. So this may mean positioning the POS display stand near the checkout counter where consumers generally spend an extended duration of time waiting to pay. Alternatively placing it in front of a specific isle or next to a certain shelf that compliments the items being sold on the POS display will need to considered to ensure that sales can be maximised as previously stated.

Future Adoption

The global POS display market is expect to rake in $12.64 billion dollars this year and rise to $17.29 billion in the 2028. This indicates the effectiveness of POS display stands in boosting sales and also in the future competitiveness that will exist within the retail environment as brands try their best to attract the customer gaze.

Linked to the projected competitiveness that awaits the retail environment POS display stands can add additional sales via brand switching of exiting customers from rival products and also new customers who have had their regular walk down the isle interrupted by your POS display stand.

Learn more about POS Retail Displays

Retail POS displays can add a significant advantage for enhancing the product exposure and boosting sales in any retail environment.

If you are wanting a customised POS display stand for your business then you can learn more about that at Point of Sales Product Displays, alternatively you can send an email to sales@apexcardboarddisplays.com, or request a quote below